Certus delivers new game to Swedish media company website
Certus has developed and delivered a game called Blockwar to its Swedish client, TV4. The game recently went live on the media company’s website www.blip.se.
Blockwar is a modern version of the traditional Tetris® game, with several updated differences. Primarily, it is a multiplayer game in which up to five players can compete against each other on the same screen. Players can also “attack” each other with special objects in order to get ahead of their opponents (the effect of being “attacked” can vary from almost harmless, where one line of blocks is added to an opponent’s game, to devastating “quakes” messing up the competitor’s board). At all times during a game, the player can monitor his opponents’ games and chat with them, in real time.
“Certus specializes in multiplayer gaming communities and we were very excited about this project. We have done all the development from the design of the game to layout and other specifications”, says Morten Kolle Christensen, Managing Director, Certus.
Within a week of its launch the game is proving to be very popular at the website, recording as many as 130 players playing at the same time at peak hours. “The idea of taking a traditional game and adapting it to a new, dynamic web environment is a winning formula”, says Thomas Carlsson, Chief Editor of www.blip.se.
While classic versions are single player, Blockwar transcends this by being interactive between several players thus ensuring that the game keeps up with new gaming trends of interactivity. “Blockwar will serve to create a more dynamic gaming environment with a large focus on player satisfaction, thus ensuring player loyalty”, add Christensen. Income on the game is generated through subscriptions, play money and real money as well as banners from advertisers.
Blockwar went live on Sweden’s TV4 website www.blip.se on 18th April 2007.