In the first issue of Casino & Gaming International of 2011 Betware’s Chief Software Architect explores how the Internet is increasingly vital in establishing not only new sources of gaming revenue beyond traditional terminals, but in creating connections with younger groups of players. To successfully compete with private market operators and establish a solid market share, technology must bring its customers closer to the players, and provide access to crucial data as well as valuable demographic information. Ólafur Andri also talks about how a continuous stream of innovation, improvements, new features and fresh products are critical for player retention and market expansion.

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