Instant games are one of the most popular lottery products, offering not only a chance of winning money but also the fun of “scratch and play “model. Their simplicity, low price and often very popular design themes, based on worldwide known characters led to great sales success.
With the widespread of Internet the traditional sales channels are getting more and more outdated and the players search for new and interactive ways of purchasing tickets.
To find out more about the future of instant games and how Internet creates a great opportunity for lotteries, please read the full version of the article published in May/June 2010 issue of iGaming Business.
