The latest issue of Public Gaming Magazine presents Betware’s approach to the next stage of online lotteries – the Player Club Community.

Árni Pétursson (Betware’s Chief Marketing Officer) and Ingvar Hjálmarsson (Betware’s Chief Sales Officer) in a two-page interview talk about the importance of integrating lottery’s social media initiatives to work together to create a dynamic and interactive community including players, operators, retailers and fans of the lottery.

To learn how Betware transforms this vision into reality please read the full version of the Public Gaming article.