16 November 2010, REYKJAVIK, ICELAND – Betware, a software company specializing in technical solutions and services for the gaming industry, announces an agreement with Unica to incorporate its best-in-class Campaign Management application into Betware´s eMarketing Toolkit.
The Betware eMarketing Toolkit, enriched with Unica’s application, now gives operators the opportunity to take full control over any marketing campaign that has been geared towards their players—from planning and execution right through to analysing performance and reporting.
Incorporated into Betware’s platform, the eMarketing application offers operators an excellent acquisition tool whilst also enhancing player retention and loyalty opportunities by reaching well-defined target groups with personalized communication, bonuses and cross promotions. At the same time, it also enables operators to better utilize their overall marketing budget and strengthen their marketing campaigns towards their players.
Stefán Hrafnkelsson, CEO, Betware, says: “We are very proud and excited about this agreement. With Unica’s application, we are able to offer our customers the most valuable eMarketing solution that once again strengthens the relationship between operators and their players. Our aim is to continue offering products that increase sales and player retention and I am convinced the eMarketing Toolkit will help our customers reach that goal.”
Chris Manton-Jones, SVP, Worldwide Sales & International General Manager, Unica says: “Our goal has always been to enable marketers to engage customers and prospects in relevant and personalized dialogues across traditional, digital and emerging marketing channels. This alliance is further evidence of how our interactive marketing solutions are bringing value to our gaming clients, boosting their marketing capabilities both online and offline. We continue to enlarge our footprint in the gaming sector and this new relationship further expands our position in the market.”
Here you find further information about the eMarketing Toolkit.
